The story behind
the design
Rooted in the vast Colombian plains, Joropo is rhythm, movement and identity. Its traditional female dress, alive with volume, fluidity and gesture, becomes a starting point for a new visual language. Through unexpected color, sculptural shapes and bold proportions, its codes are reimagined beyond folklore, transforming tradition into a disruptive and avant-garde expression of contemporary Colombian design
Inspiration text as supplied by the exhibition organiser.

Colombia